The Lawyer’s Role in a Divorce

The divorce rate has increased a lot over the last few years, which is not very encouraging for anyone who decides to get married. In fact, it is not very encouraging for kids, who see their parents fight and get divorced more and more often.

If you are involved in a divorce, you have the right to be represented by a lawyer. If you have decided to get divorced, we recommend you to turn to a lawyer who is specialized in divorces and partitions, especially if you aren’t familiar with the procedures such a trial consists of. However, the two parties cannot be represented by the same lawyer in the divorce trial, regardless of whether both of you have agreed to get divorced or if the decision only belongs to one of you. According to the stipulations of the Civil Procedure Code, the parties have to go in court in person, except for the cases in which one of the parties is executing a punishment which deprives them of their freedom, if they suffer from a very severe illness, if they are forbidden to go to curt or if they live abroad.

The lawyer can help you take part into a civilized, rapid and advantageous procedure, they can inform you on the rights and obligations you have when it comes to the partition or to your kids, they can assist you and inform you on the optimum solution for your case, they can edit your request and formulate all the requests needed. Also, they are the ones who legalize the sentence of the court which is given at the end of the divorce trial.

It is essential for you to turn to a lawyer when it comes to getting divorced because you can save a lot of your nerves and a lot of your financial resources.

Important Tips for Hiring the Best Criminal Lawyer

If you are caught in any criminal case then hiring an experienced and knowledgeable criminal lawyer is important if you want to win the case as sometimes law is not that simple and easy.The caliber of an experienced criminal lawyer can make the difference between freedom and incarceration. Only skilled criminal lawyer can help you if you are facing some serious criminal charges or you are on the verge of getting punished for the crime you allegedly committed.

An experienced defense lawyer would judge the condition and charges you are facing and give you best advices so that you can get rid of the charges as soon as possible. The situation could get worse if you try to deal with Law on your without having basic understanding of law. That is why anyone who is charged with a serious offence seeks help of a good and knowledgeable lawyer.

Everyone has the legal rights to hire a best criminal lawyer to defense him. So if you are caught under any criminal cases,be very wise while hiring a lawyer to have proper and fair trial.

Important considerations while choosing a criminal lawyer:

1) Experience: The most important thing you should consider is experience. Even Educated lawyer with a license to practice, usually differ in experience they have gained during their careers. A lawyer with a long and successful carrier with criminal cases can deliver best results to you.

2) Expertise: Aside from experience, make sure that the criminal lawyer you are hiring has the experience in handling the kind of situation that you currently find yourself in. For example, if you are charged with murder case make sure that you hire a lawyer with substantial experience of handling and winning murder cases. Hire someone who has direct experience with the exact type of case that you need to be represented in.

3) Relationship with lawyer: Hire a criminal lawyer with whom you can be comfortable because that is the only way that both of you will be able to function well as you have to through the length of your case. Once you have hired an experienced criminal lawyer who appears to be the best in terms of knowledge, expertise and experience, do not forget that it will be your relationship with this lawyer that will count the most.

4) Reputation: It is also advisable to check the reputation of the criminal lawyer you are hiring; this can be done in many ways such as referrals, internet rating or review websites.

Criminal cases must not be dealt without the assistance of a skilled and legal expert. So, if you are facing any criminal charges, you must consult to an eminent criminal lawyer.

Content Marketing and Web Analytics: The Yin and Yang of Any Successful Law Firm Marketing Campaign

Good content has always been one of the best ways for a lawyer to establish and maintain a professional reputation. In the hands of potential clients, good content demonstrates your understanding of the law and your ability to do what you claim to do.

Let’s say you write an excellent article on the recently signed patent reform act.

Prior to the Internet, your options for distribution of that article would be limited. You could submit it to print publishers who could decide whether or not to publish it and how to edit it. By the time it appeared on a client’s desk, it might be three months out of date.

In addition, you could snail mail a copy of your article with a cover letter directly to your list of clients, potential clients and referral sources. You could include it in the firm’s print newsletter. You could mail it to reporters covering the patent law beat and hope that they give you a call next time they are writing a story on that topic.

And that was about it. You really had no way of knowing what happened to that hard copy – if the publication was read or if the envelope or newsletter was even opened.

Today, thanks to the Internet, the options for distributing a well-written and informative article (and all kinds of content) to a wide range of interested parties are vastly expanded. So, too, are the options for finding out if the article was opened, was read and prompted further action on the part of the reader.

In the Internet age, online content marketing is the best way for lawyers and law firms to establish their reputations and attract new business. And web traffic analysis is the best way for lawyers and law firms to measure the success of a content marketing campaign and move forward based on that information. Content marketing and web analytics are inseparable parts of the same strategic process.

Online content marketing for law firms

Online content marketing involves publishing content (like the article on patent law) on your law firm’s website (including mobile website version), client extranet sites or blogs. It involves the e-mailing of your article (or newsletter) to clients, potential clients, referral sources and media sources.

An integrated online marketing program is an essential part of a law firm’s marketing program. Content marketing involves distribution of your content using popular social media sites (like LinkedIn, Facebook, Twitter and YouTube) as well as successful content syndication sites (like JD Supra, LegalOnRamp and Scribd).

Each time your keyword-rich patent law article is published on one of these sites, it is indexed by Google and other search engines – enhancing results for searches on terms like your name, your law firm’s name, your geographic area and the relevant subject area.

The term ‘content’ applies to almost any kind of material your firm is publishing. It applies to documents like press releases, experience descriptions, attorney biographies (profiles), client alerts, blog post, white papers, email campaigns and e-books on legal subjects.

Content also includes non-written files, like an online ad campaign, courtroom graphics, a PowerPoint deck, or photos of an open house or employee charity event. It includes online surveys along with survey results. And it definitely includes audio or video recordings of a presentation, a seminar or a webinar.

All types of reputation-demonstrating content can be posted not only on your own website, but also to a wide range of (mostly free) social media and content syndication sites. Once posted, this informative content is available 24/7 and around the world.

Web analytics for law firms

Not only does the Internet facilitate the wide distribution of content,”it also allows lawyers and law firms to closely track distribution – to know how many visitors click on the content; how much time they spend reading, listening or viewing the content; and where (your website, search or some other site) they found the content.

Web analytics is a process for collecting visitor or consumer data, analyzing those data and generating reports on the overall performance of these different channels. It extends well beyond your website into virtually every online channel your law firm might be using.

In the early days, web analytics programs focused on the simple measurement of activity on a law firm’s web site. Today, a good law firm website still contains useful information about the firm and its services, but the site functions more like an interactive hub to which all of the firm’s online content distribution efforts are tied.

In addition, most social media sites have their own built-in analytics programs that can be accessed for more details about activity on your accounts on those sites.

The popular Google Analytics program is free and yields information about site visitors, including number of visitors (unique, new and repeat), page views, repeat rate, visit length, page view length, page view per visit, bounce rate (those who leave quickly from a given page), entry pages (where visitors enter you site), exit pages (where visitors leave your site) and referral sources (direct traffic, search engines and other referral sites).

Among other things, Google Analytics can chart data over time, compare data month-by-month or year-by-year, and internally compare different sets of results.

Other commercial web analytics programs allow the site administrator to ‘dig deeper’ into the data. Most analytics programs will record detailed information at the user level, allowing administrators to track the number of times a given user came to the site, which pages he or she viewed and, in some cases, the location from which that user is connecting.

At Tenrec, we combine basic Google Analytics with a program called Urchin (essentially, Google’s commercial analytics product) to obtain different levels of results for our clients. There are many programs out there. The one you select should be determined by how you plan to use the results.

It is important to remember that no performance metric is inherently bad or good. A limited number of the right kind of people visiting your content and reaching out to your firm is a better result than hundreds of visitors who take no action.

Strategic content marketing and web analytics for law firms

Web analytics programs are capable of generating a vast amount of information. There are far too many metrics for users to process and interpret. Measurement tools are only useful when there is something specific to measure.

The challenge is not to get more data, which can needlessly complicate your decision-making, but to get better data. Be strategic. What is the purpose of this online content campaign (within the context of our business goals), and which select measurements will indicate progress towards achieving this goal?

Let’s go back to that article on patent reform. You post it on your website. You reference it in your blog. You e-mail it to clients, potential clients, referral sources and media sources. You post it (with links back to your site) on a variety of social media sites and content syndication sites.

On your website, analytics will let you know who visited the page and how they got there. In addition, you will discover if they stayed a while, read the article and downloaded a copy.

If no one comes or if visitors take a quick look and ‘bounce,’ you know that there is something wrong with the content. The subject is not newsworthy. The headline or keywords need work. The article is too long or too short. It is too dense and needs shorter lines and subheads, to encourage skimming. It is too casual or too filled with legal jargon. In other words, it needs work.

An e-mail analytics program will let you know who opens the e-mail and clicks on the link. Other analytics programs will indicate how your article fares in the blogosphere or is shared or re-tweeted on social media and content syndication sites.

The information generated by web analytics is a valuable tool to help lawyers and law firms plan — and continuously improve — their content and their online content distribution campaigns.

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