Marketing A Law Firm: You Will Need A Law Firm Website

Each year there is more and more online competition for lawyers as law firms reach out to the internet as another mode of marketing a law firm. Lawyers are spending more of their marketing budgets building websites instead of advertising in the traditional ways such as in the phone book.

Traditionally law firms spent a great deal of their marketing budgets on phone book ads. However, it seems that the phone book is becoming obsolete. When was the last time you used a phone book to research a company? Instead of turning to the phone book people now turn to their cell phones, computers, and iPads to research companies and law firms.

Most people these days have access to the internet and most are online multiple times a day. Many use the internet for their work and they sit in front of a computer several hours a day. This means that the rules of marketing a law firm are changing.

It is possible to build a successful law firm using online marketing you just need to have some measurable goals and an understanding of how to get there. Many law firms will pay some web guy to create a website for them. The problem is that just having a website isn’t enough. A pretty website with a great design alone won’t get you business or make your firm more successful.

When people search for something on a search engine such as Google they usually browse over the results on page 1 but most people don’t go much further than that, they don’t click through to see the results on page 2 or 3 and there’s even less of a chance they will click through to pages 5 or higher. If a searcher doesn’t find what they are looking for on the first page or two then they will typically do another search with different keywords. You need to get your site on the first page so that it can be found quickly and easily.

If a law firm just has some web guy create a law firm website they might discover that their website isn’t ranked well on the search engines. Many law firms aren’t even aware of where they rank in Google; they’ve never Googled themselves or asked their web person.

Hiring a professional marketing firm that knows how to bring qualified leads to the firm will give you a big advantage over the firm that just hires a web guy. Thousands of people use the internet to find lawyers. They use the major search engines to type in keywords and search for lawyers in their local area or they search for the best lawyers in a specific field of law. When they do their search, you want to be on the front page when they type in your town or your practice specialty. You want to be as high on the search engines for as many keywords as possible.

A professional website design team will be able to design a site for your firm that not only looks great but one that can be found on search engines and converts site visitors to clients quickly. You want people coming to your site who are looking to hire a firm that specializes in what you do. Hire a web design firm who knows how to get clients to the top of search engines and who has experience in marketing a law firm.

Is a Lawyer a Debt Collector, and Should You Sue the Lawyer If You Can When Sued For Debt?

As many people know, original creditors are treated differently than debt collectors. The Fair Debt Collection Practices Act (FDCPA) applies, by and large, just to debt collectors and gives original creditors a relatively free ride. So where do lawyers fit in? And should you sue them if you can?

Lawyers Can Be Debt Collectors

Lawyers are not protected under the FDCPA. They can be, and as a practical matter the one suing you probably is, a debt collector. However, if the lawyer is representing an original creditor and acting in its name, he will be treated as an original creditor. If you are being sued by a debt collector, chances are good that the lawyer is also a debt collector, you can pretty much count on it. He can be sued for things he does wrong.

Before you go suing the lawyer, though, there are two things you should know: one has to do with your legal rights, and the other is more of a practical consideration.

Respondeat Superior

There is a concept in the law that makes people responsible for the things people who are acting as their agents do. This is known as “respondeat superior.” With a few exceptions, an employer is liable for the actions of an employee. That means a client is responsible for the actions of his or her lawyer. In general, this means that a debt collector is responsible for anything that its attorney does. Or to put it differently, you don’t need to sue the lawyer to attack the debt collector.

Should you do it anyway, though?

Tactical Considerations

Whether or not it makes sense to sue the lawyer is not an easy decision. I know you take the lawsuit personally-it represents a large threat to your personal and financial well-being. Naturally you want to strike back, personally, at the human person you see on the other side. The question is, though, is this the decision most likely to give you the most benefit? Is it most likely to cause them to drop the case and leave you alone?

I don’t know. Most of the time, the lawyers suing you regard your case from a purely business perspective attempting to maximize their profit and minimize the cost of suing you. And much of my approach to debt litigation has been to suggest that people exploit this business perspective by making your case unprofitable. That is relatively easy to do, although of course this isn’t always enough. If you sue the lawyer, you change her motivation. Then, instead of it being a merely business decision, you increase the personal stakes for the lawyer. It makes things unpleasant for the lawyer, no doubt, but it also motivates them to work much harder in many cases. You have multiplied your enemies.

A Final Legal Consideration

If you are suing the lawyer, your claim is not exactly a “counterclaim.” Instead, what you would probably do is counterclaim under the FDCPA against the debt collector and bring a third-party suit (within the same lawsuit) against the lawyer. The pleading is just called a third-party suit and names the lawyer as third-party defendant and states your claim in the same way the counterclaim did. Then the lawyer has to be served a summons. None of this is specially difficult, but it is time-consuming. Given the questionable benefit of suing the lawyer, I rarely thought it was worth spending the extra time. You’ll have to decide what makes sense to do in your case.

Corporate and Commercial Lawyer and Law Practice Areas

Other than the work responsibilities, the business including corporate and commercial sectors deal with different complex agreements, arrangements, contracts etc. Guidance is a must for a smooth and profitable running of business and legal services. This is the place where a professional corporate and commercial lawyers play a crucial role.

Leading law firms that come with experienced corporate and commercial lawyers are known to serve different participants of the business world, like the entrepreneurs, enterprises, businessmen, corporations, business organizations and various companies. The experts deal with different matters of their clients by taking into accounts the intense competitive business practices and trends.

Through this article, we will come to know more about the corporate and commercial law practices and lawyers in detail. Please go through the points discussed below.

Corporate Compliance

Every national or international business is required to follow some strict regulatory rules and regulations. A breach of such rules can result in corporate probation or may be any kind of ignominious legal actions. Professional corporate lawyers believe that these rules and regulations are essential to follow for maintaining the profitability, goodwill and popularity of any company or corporation. This is why they serve clients with corporate compliance legal services to different sectors of the economy.

Law Practice Areas

If we talk about the law practice areas, the experienced lawyers working in a law firm offer legal assistance for different commercial issues, like advices for the formation of any company, services for varied commercial and corporate contracts etc.

More about the law practices; the attorneys also serve individuals looking for legal assistance related to intellectual property matters, capital market, insurance matters, public relations, industrial relations, human resource management etc.

Research Aspects of Corporate Law

Like a personal injury lawyer and other kinds of professional attorneys, a corporate lawyer also opt for researching different aspects of law including accounting, securities law, bankruptcy, tax law, intellectual property rights and other regulations concerning business specifics. The lawyers always keep one thing in mind that a transaction is not conflicted with different kinds of law including federal, local or state laws.

Team Oriented

As compared to other kinds of trial law, the corporate law is found as team-oriented. Rather than behaving as strict competitors in the court, they work on common goals that can help clients of both. They make use of their incisive mind and skills to make things clear between the parties, both in terms of written and oral form of communication.

Thus, from the above discussions, it can be said that corporate and commercial law practice areas and lawyers come with different aspects as compared to other trial laws and lawyers.

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